OK, so I'm gong to test something today.
Well, if I have time. If not today, then in the next week for sure.
Obviously we're seeing more video in the IM market. Video sales pages, Video optins, etc.
I haven't seen this QUITE as much in the niche markets, but I can tell you this is where it's heading.
People typically follow the Guru's moves in there own niches. (hence getting 1,000 emails with the subject "Bad News" two days ago)
And for good reason. Obviously this stuff is tested to hell and back and it plain works.
So here's what I'm thinking for my next niche project:
1. Main page has nothing but a video of me talking with a survey under it. In the video, I explain how I will tell them EXACTLY (with another video) how to fix there problem, I just need some specific details first to make sure I understand everything.
2. I'll keep the survey short, and obviously get there email address. Shoot 5-8 short videos explaining exactly how they can fix there problem (without giving away the "golden ticket"). Shoot one more video that is a closing sales letter. Mend the closing sales letter to each of the 5-8 short videos, so you have a custom sales letter for every possible option. This is your sales page.
3. Put a link to purchase below.
4. Everytime you email them, of course you send them to the same video explaining there exact problem.
Now here's the cool stuff:
You can get Eben Pagan's Psychic Sales Letter software to do most of the scripting. It was not meant for videos, so you might have to do some editing... but if you don't have this you should get it anyway:
Get Eben's Psychic Sales Letter Software Here
If this DOES convert, then you can make it into a SYSTEM, and repeat it fairly easily.
Think about it:
If Google likes it (and you can always add some KEYWORD RICH CONTENT between a <nocode> </nocode> portion of your html), then all you have to do is sit down and record 30-45 minutes of video, edit it, and upload it to your server.
The final purchase link could be a "ninja clickbank link" so you dont' have to build your own product.
See how to do that here if you're not sure what I'm talking about:
http://www.nicheninjas.com/8/clickbank-link-hack-niche-ninjas-007/
So once you have your SYSTEM down, you can setup totally unique and targeted video campaigns in probably under 2 hours from beginning to finish.
I think this would TOTALLY stick out from everyone else advertising a niche.
For example, if you were doing the Fat Loss Niche.
You could have a survey about how much they weigh, and how much they want to lose.
If they weigh over 500 pounds, and want to lose over 50 pounds, you could have a video that says "Ok, well it looks like your health is in danger. And honestly, I can show you how to lose MUCH more weight that your expecting. You need to set your goals higher, and I'm about to show you how to do it".
If they weigh under 200 pounds and want to lose under 10 pounds, your video could say "Ok, it looks like your weight isn't yet TOO out of control. But you need to really watch it. I can definitely help you lose 10 pounds and it will be easier than you think... BUT ... you need to make sure you get on this now before it gets out of control".
Then of course, they would BOTH get the same "long form video sales pitch" after the initial breakdown of the report.
Anyways, when I get some time I'll try this out. Let me know if you've seen this done anywhere else (if not I'm taking credit!)
Thanks,
Trey
Damn good idea. Looking forward to hearing what happens with your test.
You gotta stop giving me all these ideas. My brains about to explode!
Posted by: Vince | August 15, 2008 at 10:15 AM
Yeh man,
I really think this is going to kill.
For some niches, you could even have an option for "I'm looking for a friend/relative".
Especially in a niche like weight loss. Then you could make a custom video for them, give them a discount to help there friend, etc...
So many ways to use it. Didn't have time to do it today though!
Posted by: Trey | August 15, 2008 at 07:06 PM